The Annoying Reality
- Why do some people have thousands of followers (like me)? While others are plain ignored.
- Celebrity. When you’re famous,you get followers.
- Ask @mchammer, @therealbritney and @stephenfry.
- But what if you don’t have a name (like me)?
The 7 Deadly Sins of Twitter
- NO PHOTO! (Geez).
- Uninteresting tweets.
- Generic bio.
- Boring background.
- 317 name.
- Snobbery.
- Unbalanced ratio.
The Power of the Profile
- Survey says the main reason for following is a compelling bio (67%) and good tweets (30%).
- Everything else does not make a difference.
- Although these 2 are the most important, tackling all 7 will make sure you’d capture prospect’s attention.
- But before talking bio and Tweets...
The Power of the Name
- Your Handle is the thing people see the most, so it must be CHOSEN WITH CARE!
- No ed1435, lisa419, john346... Those are the handles spammers use.
- Real Name.
- If already taken, use a Benefit-Driven nick.
- @emailcopywriter, @leadsking, @barefoot_exec
Your Pretty Picture...
- WORST SIN: No photo.
- You look like a spammer and will be ignored.
- Professional photo. Artistic shot.
- Cartoon avatar.
- If you’re hot, flaunt it.
WIP Secret to the Perfect Bio
- WIIFM. What benefit do I get if I follow you?
- Intrigue. Hmmm, this one makes me curious. I want to find out what he/she’s about.
- Personality. This person seems a lot of fun, or edgy, or unique.
- ALL IN 160 CHARACTERS.
WII FM - Tune in to Their Ears
- What kind of tweets are you promising them?
- Are they tips, tricks, advice or secrets?
- “Marketing tips and tricks.”
- “Dog training secrets.”
- Tell them how their lives will improve after following you.
The Agatha Christie Principle
- Mystery breeds interest.
- Promise something tantalizing, forbidden, out-of-reach and prospects will follow.
- Naughty Nickname.
- High Priest of Mischief. Master of Marketing Mayhem. Puller of Heartstrings and Pursestrings
- Instant USP.
Hey Mr. Personality...
- What makes you human?
- Are you a dad, a mom?
- What makes you readily identifiable with your prospect?
- Tone of bio matters. If you’re extroverted, shout it out.
...The Rest
- Backgrounds => http://twitterbacks.com, http://tweetbacks.com, http://twitterpatterns.com <= My Fave
- Snobbery => Follow everyone that follows you. Reply everyone that talks to you.
- Unbalanced Ratio => Pace Your Following.
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