- Twitter is all about getting your personal brand out there.
- Personal Brand = Attractive Avatar.
- B2C branding = Pepsi, Coke, Shell, Google, etc.
- C2C branding = Consumer to Consumer. Human to Human.
- Frank Kern, Matt Furey, Gary Vee, etc.
The Key C2C Secret
- You build your brand around your prospect’s Core Identity.
- Frank Kern - Core Identity.
- Everybody has 2 versions of themselves.
- The identity they really walk around with = the shell
- The person they really want to be = the core identity
How to Determine Core Identity?
- The Perfect Day Exercise.
- If there were no limitations or consequences, what would your perfect, average day look like?
- If there were no limitations or consequences, what would their perfect, average day look like?
The Perfect Day Exercise
- Where would you live?
- What would your house look like?
- What time would you wake up?
- What would you do in the morning?
- What would you do in the first hour of your day?
- Who would you eat with?
- What would you eat?
- What would your friends be like?
- What would you do for personal fulfillment?
- What purpose would you strive for?
- What would your business be?
- What would you actually do for work?
- What are your clients like?
- What are your relationships like?
- What would you do for family time?
- What would you have for dinner?
- What would you talk about over dinner?
- What would you do at night?
- What would your thoughts be as you go to sleep?
Create Your Customer’s Core
- Review your Perfect Day sheet.
- Do a Customer Profile FOR ONE PERSON.
- What’s does he/she look like?
- What’s his/her hopes, fears and dreams?
- What’s his/her desired outcome?
- What does he/she think they want?
- What does he/she REALLY want?
Mad Men Secret Exposed
- The USP is dead.
- Long live the UEP.
- Unique EMOTIONAL Proposition.
- Sneakers. Cola. Petrol Stations.
- What’s your emotional angle?
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