6 Surprising Ways the Gurus Never Tell You

Psychic Market Research

1. “...Entering the conversation in your prospect’s mind.”


2. Unless you got $$$, you might get it wrong.


3. Twitter is one huge mental conversation.


4. Use http://www.summize.com or http://search.twitter.com to add followers in your niche.


5. One-touch market overview.

Seduction on Steroids

1. Remember what I said about warmth?


2. Twitter instantly shifts the intimacy cycle one step forward.


3. So... From cold to warm and from warm to hot.


4. As long as you don’t self-promo, you’ll make connections rather easily, without tricks.

Creating a Cult

1. Closest you can get to a personality cult.


2. Seth Godin talks about Tribes.


3. Apple. Harley Davidson.


4. The Twitter Tribe.


5. Can be used for spreading messages and your own purposes.

Mountaintop Positioning

1. “The more good s*** you give, people will follow.” - Gary Vaynerchuk


2. Twitterer’s frame of mind = looking for cool stuff.


3. You satisfy their needs, you grow in coolness.


4. At 140 characters, you can send out quality info over and over again.

Viral Marketing

1. Everyone hears about buzz marketing.


2. Youtube videos, Million views.


3. Everyone’s dream is to go viral.


4. Twitter is viral marketing at its finest.


5. Terrorist tool.

Free Golf Club Membership

1. Most experts say that the biggest way to grow your business is through JV’s and networking.


2. The best way to do that is at conferences.


3. And the experts also say that most deals are made at the golf course.


4. Twitter is the golf course of the net.


5. It creates an informal setting for deal-making.