What is Twitter?

Puppet String Marketing Perspective Style
Old Boring Twitter Definitions

1. 140 character limit status update.


2. “I can haz cheezburger.”


3. Social networking and micro-blogging service.


4. Allows its users to send and read other users'
   tweets.


5. Looks very fluffy, right?

My Awesome Re-Imagining

1. Twitter is a sneaky mind-control device.


2. Users go into a Twitter trance.


3. They are more vulnerable to your marketing
   messages.


4. They bond and connect with you faster.


5. Networking becomes a breeze.

Why?

1. #1 Hot Coffee Secret
2. 
   
   • Yale Researchers discovered.
   
   
   • Hot coffee: Warm and friendly.
   
   
   • Cold drink: Icy and distant.
   
   
   • Context determines your likability.
   
   
   • Twitter is the “warmest” place online.
   
   
   
3. #2 Human Thought Cloner


• People don’t think in huge chunks of info.


• We think in random, disjointed sentences.


• With Twitter’s 140 character, it replicates human
  thought closely.


• It’s like telepathy!


• Thought-to-thought communication is one of
  the most intimate forms.



4. #3 The IRC Legacy


• Twitter is this generation’s IRC.


• But improved: With bios and photos.


• It’ll trigger a similar response.


• Albeit highly amplified.


• TIP: Use it as chat, not status update.


• You’ll connect with prospects right off the bat.